Context is a word abused by people who lack the courage to advocate for moral clarity. I am referring directly to the leaders of institutions and communities (hello, Harvard, Penn, and Columbia) who justify their utter lack of courage and refusal to take difficult but necessary actions by using the excuse of context dependency.

If you ask people why they want to work with a Professional Coach, one of the top three reasons they will give is to get help cultivating or stopping a habit. Many believe that developing habits requires magic, so we constantly seek new hacks. However, our habits are simply what we consistently do. Over time, what we do repeatedly shapes who we have become; in other words, our habits determine our identity.